anirudh_m / portfolio.prproj
PROGRAM Anirudh M.
01:00:00:002160 x 2160

AnirudhM.

AI Artist Strategist Editor

Ever wondered who makes that reel your favourite team posts right after a big moment?

That is my world. Cricket, football, kabaddi, food, lifestyle, and everything in between. Generative AI on one side, a cut that actually lands on the other.

Bengaluru, India

About

I come from two worlds. Sports taught me speed, attention to detail and responsibility. The other taught me relatability, how to make a reel worth stopping for, how to tell a story around food, and how much a good cut or colour grade can change the way something feels.

One thing they have in common. Good content gets your attention. Great content holds it.

  • Sport10+ franchises across four leagues
  • Beyond sportFMCG, travel, hospitality, creators
  • FormatShort form first, built for 9:16
  • AIGenerative workflows running in live production

  1. I took calls for AT&T at [24]7.ai. Not the obvious first step for someone who wanted to make things.

    • Learned to read a person in a few seconds, from tone and attitude alone
    • Learned to say the thing that holds attention
    • Turned out to be the whole job, just on a different screen

  2. B.Voc in Visual Media and Filmmaking. This is where I picked up the foundations. How a camera works, how sound works, how a story gets built before you ever open an editing app.

    It is also where I met most of the people I still work with. Student shoots, short films, everyone pitching in on everyone else's project.

    • Learned how a film actually gets made, start to finish
    • Built the circle I still call when I need a crew or a second opinion

  3. My first proper editing job. In app video, brand films, testimonials and ads, back to back on a real schedule.

    • Editing every single day, which is still the fastest way I know to get better
    • Learned that a YouTube edit and an Instagram edit need two different approaches
    • First time someone was actually waiting on the other end of the work

  4. Two and a bit seasons inside the machine that turns a match into a feed, for cricket, football and kabaddi at once.

    Kolkata Knight Riders, Kerala Blasters, Bengaluru Bulls, East Bengal, NorthEast United, Sunrisers Eastern Cape and Formula E, with brand work like Sunfeast running alongside it.

    • Reels, YouTube, live television and advertisement banners
    • Three sports, three completely different rhythms of cut
    • Matchday turnaround as the normal state, not the crisis

  5. Royal Challengers Bengaluru, men's and women's. I came in at the auction cycle and stayed through the women's auction, which is about as deep into a season as you can get.

    I also handle the AI side across the whole agency, so the same workflows run through Ola, VRL and the rest of the client list.

    • Generative work for image, video and motion
    • Built around real footage so it still sounds like the team
    • The loudest fanbase in the country watching every post

  6. FMCG, travel, nightlife, food. Different categories, different ways of telling a story.

    • Worked with independent creators, agencies and brands, sometimes with a team, sometimes figured it out directly
    • Every project meant understanding a new audience, what they care about, what makes them stop, and what makes them stay
    • Same short form craft, but never the same approach

Four wheels and four walls were never the limiting factor.

The sequence

Click a clip to load it, or use your arrow keys to scrub through the timeline.

00:00:00:00

Royal Challengers Bengaluru

Social media creative producer

00:00:00:00 Sports sequence

Swipe the timeline sideways

V1

Worked with

Teams, leagues and brands whose feeds I have cut for.

The kit

What is open on the second monitor.