AnirudhM.

I took calls for AT&T at [24]7.ai. Not the obvious first step for someone who wanted to make things.

• Learned to read a person in a few seconds, from tone and attitude alone
• Learned to say the thing that holds attention
• Turned out to be the whole job, just on a different screen

B.Voc in Visual Media and Filmmaking. Camera, edit, sound and structure, in that order.

It was also where the circle came from. Student sets, shoots and shorts with people who are still the first call when a job needs a crew, a camera or a second opinion at midnight.

• Grammar of a cut before the software
• Why a shot holds, and why the next one has to earn it
• A film crowd I still work with and hire from

In app video, brand films, testimonials and ads, back to back on a real schedule.

• Volume as training, not a complaint
• YouTube and Instagram as separate disciplines, not one export in two sizes
• Where the ad brief and the social brief stopped feeling like the same job

Two and a bit seasons inside the machine that turns a match into a feed, for cricket, football and kabaddi at once.

Kolkata Knight Riders, Kerala Blasters, Bengaluru Bulls, East Bengal, NorthEast United, Sunrisers Eastern Cape and Formula E, with brand work like Sunfeast running alongside it.

• Reels, YouTube and stadium big screen content
• Three sports, three completely different rhythms of cut
• Matchday turnaround as the normal state, not the crisis

I handle the AI side across the agency's roster, and lead AI enabled content for the Royal Challengers Bengaluru men's and women's teams. I came in at the auction cycle and stayed through the women's auction.

• Generative workflows for image, video and motion
• AI built into RCB, Ola and VRL work, and the rest of the client list
• Cut against real footage so it still sounds like a brand, not a machine
• The loudest fanbase in the country as the audience

Sport sharpened the instincts. It was never meant to be the ceiling.

• FMCG, travel, nightlife and food
• Independent creators, sometimes through agencies, often direct
• Same short form discipline, a different audience each time

I played football at state level for Karnataka and threw shot put and javelin at district level, so the pressure of a clock is a familiar kind of noise.

I am paraplegic and I work from a wheelchair. It changes the logistics of a job and nothing about the output. The cut still has to land, the deadline is still the deadline, and the crowd on the other side of the screen has never once asked me how I got to the desk.

I support RCB, which means I have spent a good part of my life being emotionally destroyed on an annual schedule. Getting to work for them anyway is the best trade I have made.